Vista Market Intelligence

If you would like to market your business more effectively, eliminate unnecessary advertising costs, and communicate more clearly with your primary customers, Vista Market Intelligence, Inc. can be a valuable asset to your business.

Vista Market Intelligence, Inc. is a marketing and advertising consulting company that is research based. Vista provides its clients affordable and customized local market research, media data, and strategic and tactical recommendations. Its clients include retail and service businesses and the business-to-business sector.



	If you would like to market your business more effectively, eliminate unnecessary advertising costs, and communicate more clearly with your primary customers, Vista Market Intelligence, Inc. can be a valuable asset to your business. Vista Market Intelligence, Inc. is a marketing and advertising consulting company that is research based. Vista provides its clients affordable and customized local market research, media data, and strategic and tactical recommendations. Its clients include retail and service businesses and the business-to-business sector. What's new HBA All Member Luncheon - July 2009 © 2007 Vista Market Intelligence, Inc.	Portland/Vancouver research facts: GENERATIONS >> Generation Y now comprises 20.7% of the adult population in the Portland metro area. The oldest are now in their late 20’s and are planning major purchases. 39% of Gen Y plan to purchase a vehicle in the next year 62%% plan to purchase a home in the next 5 years. LIFESTYLE >> More than 50% of metro Portland residents now have high speed internet access (DSL or broadband). Approximately twice as many as in 2002. GAMBLING >> One-third of Portland Metro adults typically visit a casino at least once a year. AUTOMOTIVE >> 61% of those planning to purchase a vehicle in the next year say that the price of gas has made them reconsider what vehicle they purchase. >> More people are returning to the dealership to get their vehicle serviced. In 2006, 38% of car owners plan to get their vehicle serviced at a dealership vs. 30% in 2004. REAL ESTATE >> 7% of those planning to purchase a home in the next 5 years are considering a condo. MEDIA >> Local television is still the major source of news for all ages but is facing increased competition. 30% of those under 40 say their main source for news is the internet. HOME IMPROVEMENT >> Portland metro home owners plan to spend an average of $4,550 on home improvement and remodeling projects in 2007. Source: Vista Tracking Studies, 2002-2006.