The Vista Team is comprised of professionals who have made a career of making local market data actionable! Vista principals and employees have extensive experience in marketing, advertising, promotion, media and research. (See Profiles)

What Vista does for its clients:

Primarily, Vista attempts to answer the needs and challenges as put forth by its clients. Vista looks for market opportunities and points of differentiation for client companies that will result in profitable sales. Market opportunities might include market sales and volume forecasting, lifestyle issues important to potential customers, brand or company preferences, and primary and secondary targets of likely buyers. Vista can compare a client’s customer base to the market and identify underserved segments. Vista then determines effective advertising options as well as suggest commercial messaging ideas. The goal is to increase a client’s business without increasing its advertising and marketing budget.

What Vista clients say:

“Vista makes available timely, accurate and reliable market information to your company about Your Customer, Your Market, Your Business and Your Competition. Furthermore, it saves you advertising money, or makes the same advertising expenditures reach more of the target, more often.”

“Vista’s recommendations had an immediate impact on our business. Vista also helped me recognize the difference between merchandising and marketing and showed me precisely who our target customer is, how to reach them and what message will motivate them to shop our store.”

A client’s advertising agency said, “Vista provided me with unbiased research data giving me an easy-to-use tool to make more effective and efficient advertising buys for my client. Vista also showed me the demographic comparison between my client’s current customer and the market. This information helped me write and produce more effective television commercials.”

Vista’s Points of Differentiation:

1. Takes the time to understand your business model.
2. Provides information specific to your business’ needs.
3. Offers practical strategic and tactical recommendations.

The benefit to your company will be reaching more qualified customers, more often, resulting in increased traffic and more profitable sales.