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Vista Spring 2008 Tracking Survey

Data from Vista's Spring 2008 Tracking Survey is now available. Interviewing was completed in April/May and the results are ready for your analysis needs. We are now preparing for our Fall 2008 Survey with a target start date of mid-September.

The Fall Survey will consist of 1,000 interviews with adults (18 and older) in the Portland Metro area including Multnomah, Washington, and Clackamas, and Clark County. This phone study will be conducted over a 3 week period using a random digit dialing method. The 1,000 completed surveys represent a margin of error of +/- 3% at the 95% confidence level. Quotas have been established to ensure that the survey reflects the market both geographically and demographically.

The deadline for participation is Vista's Fall Tracking Survey is September 1, 2008. Please contact David Ludwig or Clara Jensen at 503-697-2210.

Example Tracking Questions

  • Advertising awareness

  • Top of mind awareness

  • Market share by past purchase

  • Future market share by intend to purchase

  • Media usage

  • Shopping behaviors and lifestyle attitudes

 

Customized Questions

  • Product concept testing

  • Customer satisfaction

  • Market sizing by segment

  • Specific copy testing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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